Does your website need “AI SEO”? Start with these basics.

What do these terms mean?

SEO means helping people find your website through search engines. AEO usually refers to answer engine optimization; GEO to generative engine optimization. Both labels are used for work aimed at visibility in AI-generated answers. Their definitions are not always consistent.

There is no switch that guarantees a recommendation. For Google’s AI Overviews and AI Mode, Google says existing SEO fundamentals still apply. It does not require special AI markup or a new AI text file. Other platforms have their own systems, so avoid treating one set of advice as a universal rule.

Start with questions from real conversations

Open your recent enquiries and support conversations. What do people ask before they decide to work with you? Turn recurring questions into pages that actually answer them.

For a software studio, those questions might be: “Can you improve our existing app?”, “What happens after launch?”, or “What do you need from us before starting?”

Answer the question near the top. Then explain the trade-offs, the next step, and anything that changes the answer. If timing depends on scope, explain what affects it rather than promising a universal deadline.

Make a page useful enough to keep

Replace “we build innovative solutions” with a concrete explanation of what you build, who it helps, and how the engagement works. A small comparison or a real example is often more useful than another paragraph of promises.

• Explain a decision. When is this service a good fit, and when is it not?
• Show evidence. Use genuine project details and approved feedback.
• Make the next step clear. Tell readers what happens when they contact you.
• Keep it current. Review claims, screenshots, and broken links as the business changes.

You do not need dozens of near-identical posts. A few pages that help someone make a decision are a better place to start.

Make sure the page can be found and read

Google’s guidance includes allowing crawling, linking between relevant pages, keeping important information available as text, and ensuring structured data matches what visitors can see. Eligibility does not guarantee indexing or inclusion in an AI answer.

For your team, turn that into a simple check: can someone reach the page from your navigation, read it on their phone, and understand it without waiting for an animation? Keep diagrams and motion, but do not make them the only way to access the answer.

Measure useful visits, not just mentions

A mention in an AI answer can feel exciting. It is not the same as a customer enquiry. Ask new leads how they found you and look at which pages help them take the next step.

Keep a short record of the questions you want your site to answer. When you update a page, note the change and watch what happens over time. Search results vary, so one screenshot is not a reliable measure of progress.